Marketing Content & Design Lead (Website) (m/f/d)

Be aware that this position is completely Remote but our working hours are Central European Time (+/- 2h)

Tomorrow University is a next generation University for Impactful Careers.

In our transition to a sustainable society, education is the crucial lever. That’s why we build a university that educates and empowers the change makers of tomorrow. We deliver accredited degree programs designed to build up 21st century competencies and provide a world-class network of experts to set our learners up for impact. A remote-first learning environment driven by technology and AI enables flexible and personalized learning from wherever you are.

We are the first EdTech startup in Europe with a full state-recognized university license and are proud to be one of the Top 20 EdTech startups in the world.

Our inspiration

We firmly believe that the key to transforming education lies in reimagining how we teach. At Tomorrow University, we're breaking away from the old, teacher-centered model of traditional universities, and we're embracing a student-centric approach. Our aim is to provide our students with a unique opportunity to acquire essential skills and a mindset that will enable them to create global impact through a vast network of change-makers.

Our mission

At Tomorrow’s University, we leverage science and technology for effective learning and foster a global community for continuous growth and impact. With us, students learn by applying their knowledge to real-life challenges and interacting with world-class educators, mentors, and partners from all around the world.

Role Overview:

We are seeking a Marketing Content & Design Lead (Website) to drive our content and visual strategy, build an exceptional brand experience, and drive our website strategy. This role requires a blend of creativity, copywriting and design expertise to lead the production of a high-converting website experiences. As a central voice for Tomorrow University, your work will amplify our impact on the global stage.

Key Responsibilities:

Website Strategy

• Own the entire website experience, ensuring every page represents our core mission, values, and vision.
• Build and maintain brand guidelines for content, tone of voice, and visual identity to maintain consistency across the website.

Content Leadership & Brand Storytelling

• Lead the end-to-end content strategy for Tomorrow University’s website, ensuring alignment with our mission, brand identity, and business goals.
• Develop compelling, high-impact messaging for website and digital marketing collateral, that resonates with diverse audiences, from prospective students to corporate partners.
• Write, edit, and review content to ensure a consistent tone of voice, engaging storytelling, and SEO optimization.
• Collaborate across teams (Marketing, Admissions, Product, and Partnerships) to ensure all content is on-brand, impactful, and aligned with ongoing initiatives.

Design Leadership & Brand Visuals

• Oversee the visual identity of Tomorrow University, ensuring all designs and creative assets reflect a cohesive, premium, and mission-driven identity.
• Design visually compelling materials for the website and digital marketing collateral, including presentations, brochures, reports, and other promotional assets.
• Lead and manage creative projects from concept to execution, collaborating with freelancers, designers, and internal stakeholders.
• Work with developers to ensure proper implementation of design assets across web pages, landing pages, and marketing materials.

SEO, Conversion, and Engagement Strategy

• Ensure all copy is SEO-optimized, leveraging keyword research and best practices to improve search rankings and online visibility.
• Design and optimize landing pages to increase lead generation and drive enrollments.
• Utilize A/B testing to measure the effectiveness of visual elements, CTAs, and messaging to improve engagement and conversion rates.

Your Qualifications:

Content & Communication Skills

• Exceptional storytelling and writing abilities, with the ability to craft persuasive copy that drives action and engagement.
• Native-level English proficiency is required. Proficiency in German is a plus.

Creative Design Expertise

• Proficiency in visual design tools like Figma and the ability to create captivating visuals for multiple formats and platforms.
• Experience in modern design techniques, such as responsive design or interactive content.

Brand Leadership & Visual Identity

• Experience in defining, managing, and evolving a brand identity for a global, mission-driven organization.
• Strong experience working with brand guidelines and ensuring visual consistency across all content touchpoints.

Digital Marketing & Analytics

• SEO knowledge and experience with on-page optimization for organic search visibility.
• Data-driven mindset, with experience using analytics to iterate on design, content, and user experiences.

Project Management & Collaboration

• Organized, detail-oriented, and deadline-driven, with the ability to manage multiple creative projects simultaneously.
• Team player who thrives in a collaborative, fast-paced environment and works well with cross-functional teams.

Preferred Experience

• 5+ years of experience in content creation, marketing, or design.
• Prior experience in education, edtech, or mission-driven companies is a major plus.
• Familiarity with AI tools for design, search optimization, or content creation is a plus.

For us, this is also very important:

• Integrity, Curiosity & Growth
• Initiative, Proactivity, and Enthusiasm
• Eagerness to learn and a commitment to execution
• Passion for Sustainability, Entrepreneurship & Technology.
  

Our Benefits:

• Work wherever you are and whenever you want: Our flexible work environment will give you the freedom to work from everywhere and whenever you want. The company will cover co-working space costs to meet, mingle and work in different locations;
• Grow and develop yourself: Every teammate can learn for free at Tomorrow University plus we have a needs-based budget approach. We fund proper resources on training, mentoring, and books to provide relevant knowledge and support the professional development of our employees;
• Travel the world with us: Twice per year, the whole team meets for a 1-week Workation at a different place around Europe;
• 25 days of Vacation plus public holidays based on where you are located;
• Well-being and Team building activities such as online Yoga Classes, online Coffee breaks, Informal Friday drinks sessions, and much more!

Do you care about education and impact? Grow with us and shape the education space!

At Tomorrow University, we believe in the power of you and your own merit much more than we believe in degrees! Sounds weird for an education provider? That's Tomorrow University!